Digital Marketing

Industrial Resolution is not only an experienced Digital Marketing and Web Design organization, we help businesses grow by giving tips to our customers and the general public.  Here is an example of Online Marketing Techniques To Drive More Traffic.

Any internet business will die without traffic stream into their website. If you already have started your website for online business, it’s time for you to work out a marketing plan to flood it with traffic. This post describes 4 online marketing techniques that are time tested and proven methods to drive more traffic to your website.

The most popular question asked by many online marketers is how to drive more traffic to their websites. The answer to this question is easy: Have your website exposure to as many internet surfers as possible and once people can find your website, there will be traffic flow into your website. But to make your website successfully exposed to internet users is not an easy task. Efforts, strategies and techniques need to put in place in order to make it a success. Below are 4 common online marketing techniques used by most online marketers to drive internet traffic to their websites:

1. Search Engine Optimization (SEO)

Successful search engine optimization will greatly increase the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website.

One of the ways to optimize your website to be search engine friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.

2. Article Writing & Publishing

Articles are the greatest tool for online marketing. It helps in SEO by generating back links to your website and it also helps in getting exposure for your website through your articles’ hyperlinks.

By writing short articles on the topic related to your website, products, or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums, or blogs. When the publishers use your articles in their websites, they will have your information which contain links to your website at the bottom of your articles. Publishers will contribute their links from their websites to yours. These back links are counted in SEO. When their visitors read your articles, and if they want to know more about your products or services, they may click the hyperlinks at the bottom of your articles to reach to your website.

3. Pay Per Click Advertising

Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search as listed in the search engines. There is a catch: you have to pay for every click to your web site. Make a budget, stick to it, and make sure to monitor your account since those clicks can add up fast.

4. Affiliate Marketing

An affiliate program is another way to drive traffic to your web site. Your affiliates are your commission-based sales people who make money when they sell your products. They drive traffic to your web site in exchange for commission on sales. If you don’t want to manage your affiliates yourself, you could subscribe to affiliate network such as ClickBank, if your products are digital items. ClickBank marketplace is able to expose your products to thousands of affiliates who are looking for products to sell online.

In Summary:

Any internet business will die without traffic streams to their website. If you already started your website for online business, it’s time for you to work out a marketing plan to flood it with targeted traffic. The above 4 online marketing techniques are time tested and proven methods to drive more traffic to your website.

If you need help strategizing a custom plan tailored for your business, feel free to contact a Digital Marketing expert at Industrial Resolution. [email protected]

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